I spend a lot of time having conversations with website owners. Over the years, I’ve answered a lot of questions from site owners. And one question that everyone wants to know the answer to is, “how can we convert site visitors to customers?”
There are a lot of strategies for marketing. However, capturing email addresses and maintaining a newsletter on your website is always a great way to start. Newsletters allow you to stay in touch and connect with your past and future customers. Depending on the client, newsletters can be published on a weekly, monthly or quarterly basis. The marketing strategy depends on what your business goals are.
Do you realize that 70% of your website visitors will leave your website and never return?
What is a conversion rate? Conversion rate is the percentage of users who take the desired action, which can be membership registrations, newsletter subscriptions, purchase a product. When a customer makes a purchase on your website, that is a successful conversion. If you are a site owner that wants a customer to fill out the contact form, conversion rates are even more crucial. Whether your business is large or small, everyone is watching conversion rates. The difference between a mediocre conversion rate and a remarkable conversion rate can be huge for a business. So how we change your mediocre conversion rate? I recommend integrating OptinMonster. OptinMonster is a very efficient newsletter integration that allows site owners to increase their newsletter conversion rate.
Want to see OptinMonster at work? Visit Sports Car Digest!
Want to get OptinMonster for your website? Send me a email and I’ll be happy to get your website set up.